Switzerland's Migros Extends Forecourt Partnership With Shell
Swiss retailer Migros has announced that it is extending its partnership with fuel provider Shell, which will see Migrolino stores continue to feature at more than 120 Shell petrol stations around the country.
The extension follows the expiration of a prior 2008 agreement, and will be in place for a further 12 years.
Shell owns and operates 62 of the forecourt stores covered by the agreement, with a further 61 sites owned by Migrol AG, Migros' forecourt division.
Announcing the extension, Migros said that new openings under the partnership are being planned, while Shell's existing Migrolino stores are being modernise and partially expanded.
"In the future, our customers will be able to benefit from an even wider range of offers at Shell petrol stations," commented Migrolino CEO Markus Laenzlinger.
"There are more fresh products, well-known branded items and, of course, the popular Migros ranges to choose from. In addition, due to the optimal framework conditions, cheaper prices are more available than before."
The chairman of Shell's business in Switzerland, Lorenz Burkart, added that the deal means that Shell will continue to be able to offer its customers "an attractive, complete Migrolino range. This enables us to make the refuelling stop as pleasant as possible for our customers."
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.