Top 10 Serbian Retailers Hold 55% Of Undersaturated Market
The top ten grocery retailers in Serbia hold 55% of the market, while all other players individually have less than 1% market share, indicating an undersaturated market.
This is the conclusion of the first phase of the sector inquiry into the food, beverages and tobacco retail market in Serbia, prepared by the Commission for the Protection of Competition, in cooperation with the National Alliance for Local Economic Development (NALED).
Dutch-Belgian firm Delhaize Serbia has the largest retail market share based on total sales revenue with 20.6%, followed by Slovenia’s Mercator (owned by Croatia’s Agrokor) with 15.98%. Other retailers fall far behind the leaders: DIS (3.56%); Aman (3.48%); Univerexport (3.20%); Gomex (2.17%); Metro (1.54%); Qvattro Diskont (1.12%); Persu (1.07%); and Super Vero (0.98%).
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