How COVID-19 Is Facilitating An Increasingly Digital Future For Retail
The COVID-19 crisis has fundamentally altered how many retailers and consumer goods firms approach digital. This article first appeared in ESM Issue 1 2021.
While many in retail have been anticipating a ‘tipping point’ at which online shopping would see a surge in growth, few could have predicted that a global pandemic would be the catalyst.
One year on from the emergence of COVID-19, and despite some early teething problems, e-commerce is finally a major growth channel for grocers across Europe, with many retailers reporting sizeable gains in revenue generated online over the past 12 months.
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