Tesco is under fire from farmers for promoting lamb from New Zealand, in spite of vowing to give support to local producers.
The president of the National Farmers' Union, Meurig Raymond, said that he felt that Tesco's behaviour was underhanded. "Consumers want to buy our great British product and know when it is in peak season, so it is vitally important at this time of year to give clearly labelled home-grown lamb pride of place, when there is a good, affordable and fresh supply on our doorstep."
Tesco defended its actions, stating that it has sold more British lamb than any other retailer, and that it anticipates selling more than ever before the season is through.
"We are delivering on our commitment to strengthen our relationships with British sheep farmers through our Tesco Sustainable Lamb Group, which currently supports around 200 farmers," a Tesco spokesperson said.
© 2014 European Supermarket Magazine by Peter Donnelly
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