Consumers Trust Grocery Retailers With Their Data Provided They Act Responsibly, Study Finds
A new study by Deloitte, carried out alongside retailer Ahold Delhaize, has found that grocery retailers are among the most trusted organisations to hold customer data, provided they meet consumer expectations around transparency, choice, and control over said data.
The report, The consumer data give and take, assessed sentiment on the use of customer data across 15 European countries, taking into account the views of some 15,000 respondents.
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