ESM: A Year In Retail – K-Group Addresses AI’s Ethical Question, Issue 1, 2019
With artificial intelligence on the rise, ESM chats to Minna Vakkilainen of Finland’s K Group about the efforts that the retailer has made to ensure that its use of AI is guided by ethical principles. This article appeared in ESM Issue 1, 2019.
Artificial intelligence is becoming an intrinsic part of modern retail, but while the technology gains apace, due consideration needs to be given to the long-term benefits of AI adoption.
For example, what impact could artificial intelligence have on the workforce, on customer relations, or in-store planning – all areas that are traditionally human led?
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!