IGD Launches New Websites And Brand Identity
The UK's IGD has revealed that it has relaunched its websites to offer a 'new and improved digital experience for customers', as the company aims to further strengthen its position in the food and grocery industry.
The education and training body said that IGD.com and its three commercial websites, Retail Analysis, ShopperVista and Supply Chain Analysis have all be relaunched to match the company’s new brand identity.
It says the websites have been designed for use across all devices, and offer an improved digital experience for customers, including easier navigation, clear sign posting, colour coding and improved links.
Joanne Denney-Finch, IGD Chief Executive, said, “This is a proud day for IGD, as we launch our new websites and brand identity, reflecting our long-standing heritage and values and showcasing how far we have come as both a charity and a business.
"We are continually evolving to offer a better experience for our customers in the food and grocery industry and to better meet the needs of the public."
Denney-Finch added that all the net income that IGD raises through its commercial activities "is invested back into our charitable programmes. Through these programmes, and by drawing on our trusted, collaborative relationships across an industry of 3.9 million people, IGD makes a tangible impact on the lives of thousands of people across the UK.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.