Morrisons has been criticised of late for its delay in launching an e-commerce site, as many of its UK competitors are already seeing significant growth in the channel. However, it has been reported that the retailer has put together an in-house digital team called 'M Digital' for the development of its online shopping offering.
The 10-strong in-house agency is believed to have been created in December in collaboration with Capgemini. It is thought that the IT company is developing the back-end systems for Morrisons soon to be launched e-retail outlet.
The retailer recently reported a weaker than expected Christmas trading performance, which many analysts attributed in part to its multi-channel offering, or lack thereof. Morrisons has lost up to £314 million by failing to establish its online business, research by Oxford Economics for digital agency Head indicated, according to International Supermarket News. (15 Jan)
© 2013 - ESM: European Supermarket Magazine by Sadhbh Connor
