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Brands Rowing In Behind D2C Can Benefit From Premiumisation, Says Analyst

Published on Dec 4 2019 9:00 AM in Features tagged: Trending Posts / Nestlé / GlobalData / Direct-to-Consumer / Paywall / D2C

Brands Rowing In Behind D2C Can Benefit From Premiumisation, Says Analyst

The direct-to-consumer (D2C) channel offers food manufacturers the opportunity to develop personalised, premium products, a leading retail analyst has said.

Simon Harvey, food correspondent at GlobalData believes that D2C offers brands the opportunity to develop niche products that "can be customised to suit individual preferences but at the same time [be] modern and on-trend".

Nestlé Takes The Plunge

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