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Constellation Brands Names Mallika Monteiro As EVP

Published on Oct 8 2019 11:40 AM in Drinks tagged: Trending Posts / Constellation Brands / Corona / Mallika Monteiro / EVP

Constellation Brands Names Mallika Monteiro As EVP

Constellation Brands has named Mallika Monteiro the executive vice-president and chief growth and strategy officer of the company.

She will also serve as a member of Constellation’s executive management committee.

In 2016, Monteiro joined the Corona-maker as vice-president of beer innovation, and played an important role in strengthening the company’s innovation process.

She was instrumental in the launch of Corona Premier, one of Constellation’s most successful new product launches.

'A Driving Force'

Bill Newlands, president and chief executive of Constellation Brands, said, "Mallika has been a driving force behind our efforts to capture and translate consumer insights into innovation that helps accelerate growth and share gains across the beverage alcohol category. This facet of our business will become increasingly more important as innovation continues to play a larger role in our overall growth strategy."

In 2018, Monteiro was promoted to senior vice-president and chief growth officer.

She led the development and launch of several new products in the beer, wine, and spirits category, including Corona Refresca, Robert Mondavi Private Selection bourbon barrel-aged wines, and SVEDKA Rosé.

In addition, she also served as chief of staff to the company’s executive management committee.

She played an important role in designing the company’s 'Focus on Female Founders' programme, set up to invest $100 million in beverage alcohol businesses founded or owned by women.

New Responsibilities

In the new role, she will be responsible for consumer and category insights, innovation and new product development across beer, wine, and spirits.

She will also be in charge of the company’s strategy development and business transformation functions.

Commenting on her promotion, Monteiro, said, "Constellation has a rich history of success and our team remains squarely focused on delivering what’s next for consumers.

"Over time, this ultimately creates tremendous growth opportunities for our company and our talented employees. I look forward to working with the rest of our team to realise our goals and drive Constellation’s next wave of growth."

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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