Interspar Austria has launched a promotional campaign which will see its loyalty card holders able to redeem points for a set of quality stainless-steel kitchen knives, designed in collaboration with British celebrity-chef, Jamie Oliver.
Customers will receive one traditional or digital loyalty point - two on Wednesdays - for every €10 of grocery spend.
The newly designed Interspar 'Sammelheft' (collecting point) app makes it easier to keep track of the number of points saved. Traditional points can be exchanged to digital points at in-store information desks.
"The new loyalty scheme helps our customers to acquire these exclusive products", said Markus Kaser, Manager for Interspar Austria.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
