Ireland's Largo Foods Rebrands As Tayto Snacks
Irish snack food manufacturer Largo Foods has announced that it will henceforth be known as Tayto Snacks.
According to Tayto Snacks managing director, Jeff Swan, the decision to rename the company formed part of its "business transformation" plans.
Swan explained, "Although our brands have considerable heritage, we are progressive and passionate about what we do, and we want to constantly improve how we create great savoury snacks for our customers.
"Our new name, Tayto Snacks, better associates ourselves with the category we love, and our most loved, respected, and recognised brand."
The brand portfolio of Tayto Snacks, one of the largest snack food manufacturer and distributor in Ireland, includes Hunky Dorys, Hula Hoops, King, KP, and Perri.
Its products are sold throughout Ireland, the UK, Europe, Australia, and the Middle East.
Headquartered in Ashbourne in County Meath, the company employs around 400 people, and indirectly supports a large group of industries and farmers across Ireland.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.