Irish Grocery Sales Beat 'Beast', Growing 3.8%: Kantar Worldpanel
Sales in the Irish grocery market managed to grow 3.8% despite the 'Beast from the East' storm which brought the country to a standstill, according to grocery market share figures from Kantar Worldpanel for the 12-week period ending 25 March.
Douglas Faughnan, consumer insight director at Kantar Worldpanel, commented, “Although shoppers had upped their spend in preparation for the Beast from the East, the length of the storm meant that cupboards were emptied by the time it came to an end.
"As a result, in the week following the cold snap Irish households spent €20.33 more than usual on restocking their kitchens. Far from denting the Irish grocery market, the subsequent shopping rush meant that the Beast from the East made little impression on overall sales.”
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