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Retail

ISM: The World Of Sweets And Snacks Comes To Cologne

By Steve Wynne-Jones
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ISM: The World Of Sweets And Snacks Comes To Cologne

All eyes will be on Cologne in January 2018, as suppliers from around the world attend ISM 2018, the largest trading platform for confectionery, snacks and hot drinks in the world.

The event is set to welcome around 1,600 exhibitors from 60 different countries and 38,000 trade visitors from 143 countries, making it the biggest ISM to date, with a range of new participation models developed for attendees looking to target a specific industry segment.

Newcomer Area

The ‘Newcomer Area’ will act as your guide to the latest innovations and businesses in the marketplace. Companies that have already established themselves on the market, but who have not exhibited at ISM in the past number of years (as well as those that have never exhibited), are given the opportunity to present themselves under one roof, together with other suppliers. The platform offers an attractive environment and favourable participation conditions.

Start-Up Area

The Start-Up Area at ISM will house emerging, aspiring companies that are less than five years old. ISM offers these companies the ideal opportunity to present themselves, their concepts, and their products to the market.

Cologne Coffee Forum

Coffee, tea and cocoa are an increasingly important part of the ISM exhibition spectrum. In order to whet new exhibitors' appetites, participation in the ‘Cologne Coffee Forum’ offers ideal framework conditions. This also includes a busy programme, encompassing coffee-pairing, espresso seminars, and best-practice presentations in Hall 5.2.

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New Snacks Pavilion

Fruit and vegetable snacks, breakfast snacks, meat snacks and jerkies are on-trend snacking options for consumers, and these are an important part of the ISM offering. The New Snacks Pavilion is the place to go to discover more about these emerging snack trends.

Elsewhere, ProSweets Cologne, the international supplier fair for the sweets and snacks industry, will once again be staged parallel to ISM.

Together with ProSweets Cologne, ISM covers the entire value chain of sweets production and sales at the same time and place – a unique constellation.

For more information, visit www.ism-cologne.com.

© 2017 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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