Italian Canned Tuna Sales Grow By 2% In 2016
Canned tuna sales in Italy have grown by 2% to 150,000 tonnes in 2016, according to a report published by La Repubblica.
The report was commissioned by Ancit, the Italian fish conservation association, and reveals that per head consumption in Italy last amounted to 2.4kg last year.
The value of the canned tuna market in Italy in 2016 was €1.2 billion, up 9% on the previous year. Domestic production also grew by 9% to 74,000 tonnes. Exports reached 23,531 tonnes (+4%), while imports amounted to 89,491 tonnes (+4.2%).
Italy is one of the most important markets in the world for canned tuna consumption and the second largest European producer, after Spain.
As for the fish sector in general, which includes mackerel, sardines, anchovies, and canned salmon, Ancit estimates 2016 sales of €1.55 billion, which represents a 3% increase compared to the previous year
The Doxa report shows that canned tuna is mostly consumed by the under-25s and families with children. Some 94% of the Italian population consumes the product and 43% of them do so every week, mainly because it is easy and fast to prepare.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine