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Italian Consumer Confidence Rose Slightly In Q4 2018: Nielsen

Published on Mar 6 2019 11:00 AM in Retail tagged: Italy / Consumer Confidence / Nielsen Italia

Italian Consumer Confidence Rose Slightly In Q4 2018: Nielsen

Italian consumer confidence increased slightly in the fourth quarter of 2018, according to Nielsen.

The research firm revealed that in the last quarter of 2018, Italians' propensity to consume has increased by two percentage points compared to the previous three months, while the number of consumers who are positive about their financial state rose to 33%.

More than half of Italians (56%) said that they are taking measures to save money, spending less in areas such as meals and entertainment outside the home, clothing, food products, holidays, gas and electricity, the study found.

Italians' concern for the national economy and health has increased in the last quarter, while job concerns remained stable, Nielsen reported.

The research also revealed that while the global average of consumer confidence grew, the European average decreased.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.

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