Italy’s Pedon Expands Private-Label Collaboration With Albert Heijn
Italian food firm Pedon has expanded its collaboration with Dutch retailer Albert Heijn.
The Vicenza-based company is providing three new ready-to-eat references to the AH private-label brand: a seven-grain mix; bulgur, quinoa and spelt; and lentils and brown rice, all steam-cooked naturally, with Italian extra-virgin olive oil and sea salt.
Ready in just 90 seconds in the microwave or a few minutes in the pan, these products have a high healthy, nutritional value, and they are suitable for those who follow a vegetarian or vegan diet.
The practical, printed Doypack bag is ideal for use in the microwave, preserving all the organoleptic properties of the grains and making them recognisable on shelf.
With the latest additions, the number of products provided by Pedon and distributed by Albert Heijn now totals 21.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.