Italy’s Selex Group has seen a growth of over 3% in private label sales during 2016, with peaks of +15% in the premium and bio segments.
The relaunch of the Selex private label brand will see the introduction of a new graphic design to differentiate the different product categories, such as food and beverages, personal care, home care and non-food, pet food and drugstore.
The new look is part of a wider project to make the private label range increasingly attractive and personalised, by working on formulations and on the satisfaction of customers.
Some of the main novelties for 2017 are a new 100% vegetable line, to meet the needs of vegetarian and vegan consumers, and the renewal of the pet-food brand Amico Mio Selex, with products adapted to the age, breed and lifestyle of pets.
Selex has started an ongoing taste program with the participation of a representative household panel of the population, who make important contributions and suggestions.
At the same time, the company is increasingly focused on supervising quality and security, via a rigorous testing scheme to ensure that products correspond to specifications.
With 15 associate member companies, Selex is the third largest grocery retailer with an 11.7% market share and 2,516 stores throughout Italy (banners include Famila, A&O and C+C). Turnover in 2016 amounted to €10.3 billion (+4%) and the forecast for 2017 is a further growth of 4.2%, to €10.8 billion.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
