Diageo’s Johnnie Walker has announced the launch of a limited-edition White Walker by Johnnie Walker whiskey in collaboration with HBO® and Game of Thrones.
The single-malt Scotch whiskey comes at a time when fans are eagerly waiting for the final season of the show to be aired.
HBO’s vice-president of licensing and retail, Jeff Peters, said, “From the beginning, they [Johnnie Walker] understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker.
“We’re confident fans will enjoy sipping this delicious whiskey as they wait for season eight and beyond,” Peters added.
A Unique Whiskey
The drink has been created by whiskey specialist, George Harper, and is made of single malts from Cardhu and Clynelish – Scotland’s northernmost distilleries.
“Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall - so it was the perfect place to start when creating this unique whiskey.”
The whiskey is inspired by the White Walkers - the most enigmatic and feared characters from the show.
The bottle’s icy white and blue design aims to remind fans of the ‘Frozen North’. The iconic Johnnie Walker Striding Man in an armour resembles characters from the show’s Night King’s forces.
Temperature-sensitive ink technology has also been implemented in the bottle’s design to reveal the iconic line -Winter is Here- whenever the bottle is chilled.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
