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Kellogg Pulls Out Of Venezuela Due To Economic Crisis

By Steve Wynne-Jones
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Kellogg Pulls Out Of Venezuela Due To Economic Crisis

Cereal-maker Kellogg Co., on Tuesday, pulled out of Venezuela due to the country's deep economic crisis, and an angry President Nicolás Maduro said that its units would be taken over and given to workers.

Kellogg – the latest company to jump ship amid Venezuela's tough business climate – confirmed later on Tuesday that its manufacturing plant had been seized by the leftist government.

‘Producing For The People’

"I've decided to hand the company over to the workers, so that they can continue producing for the people," Maduro said at a campaign rally ahead of Sunday's presidential election.

"We've begun judicial proceedings against the business leaders of Kellogg's because their exit is unconstitutional," Maduro added to cheers from red-shirted supporters.

Maduro blames Venezuela's crisis on an "economic war" that he says is waged by Washington, greedy businessmen and coup-mongers.

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Kellogg announced its retreat earlier on Tuesday, making it the latest multinational to exit the oil-rich country, which is heaving under hyperinflation and strict price controls.

"The current economic and social deterioration in the country has now prompted the company to discontinue operations," Kellogg said in a statement, noting that it had already written off the value of its Venezuelan holdings.

The company's local operations had around 400 workers, according to local media.

Specific Challenges

Kellogg did not specify the difficulties that it was facing in Venezuela, but companies have typically been struggling to find raw materials due to product shortages and currency controls that crimp imports. Maduro's government also stops companies from raising prices to keep up with hyperinflation, sometimes forcing companies to sell below the cost of production.

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Other multinational companies that have given up on the OPEC country, abandoning assets or selling them cheap, include Clorox , Kimberly-Clark, General Mills, General Motors and Harvest Natural Resources.

Socialist Maduro has taken over the factories of some companies that have left the country. In 2014, authorities took over two plants belonging to US cleaning-product-maker Clorox Co. after its departure.

'This reminds me of the Clorox case,' opposition lawmaker Jose Guerra tweeted about Kellogg. 'Operations halted due to lack of raw materials, the government took it over, and now it's paralyzed.... So that means Corn Flakes are over.'

Kellogg warned against sales of its products or brands in Venezuela.

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"Kellogg is not responsible for the unauthorised use of the commercial names and brands that are the property of the company and will exercise legal actions available as necessary," the company said, adding that it would like to return to Venezuela in the future.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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