DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

Kellogg's Corn Flakes Switches To Responsibly Sourced Corn In Europe

By Dayeeta Das
Share this article
Kellogg's Corn Flakes Switches To Responsibly Sourced Corn In Europe

Cereal maker Kellogg has announced that its corn flakes sold in Europe will be made of responsibly sourced corn.

It means that environmental and social best practices have been followed in growing and harvesting the corn used in making the breakfast cereals.

The message 'Responsibly Sourced Corn' has been added in all packages of Kellogg's Corn Flakes sold in stores across the continent, the company said.

The Process

The cereals are made of a special variety of corn from Argentina.

The criteria to determine whether the corn is responsibly sourced includes environmental, social, and governance factors.

ADVERTISEMENT

It is based on a standard developed by Kellogg and modelled on those used by well-recognised, international non-governmental industry groups, the company added.

Sustainability Goals

The move is in line with the company's sustainability goal of responsibly sourcing ten priority ingredients.

It also contributes towards its global signature cause platform - Breakfasts for Better Days - which aims to support a half million farmers around the world by the end of 2025.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.