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Kellogg's Sees Sales Rise, Driven By Focus On Healthier Products

Published on Aug 2 2018 2:30 PM in A-Brands tagged: Featured Post / Cereal / Kellogg's / RXBAR / Paywall

Kellogg's Sees Sales Rise, Driven By Focus On Healthier Products

Cereal maker Kellogg Co topped Wall Street estimates for quarterly sales and profit and raised its full-year outlook on Thursday, betting on its recent acquisition of protein bar RXBAR and Nigeria's Multipro.

Kellogg, struggling with shifting trends as more consumers opt for low-sugar options, protein bars and yogurt for breakfast over cereals, has been buying smaller snack brands that promote healthy eating and expanding in emerging economies.

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