Keurig Deal Puts Pressure On Coca-Cola To Seek Its Own Targets
Coca-Colaâ€™s rocky path as a Keurig investor has now taken an unexpected turn: the coffee company is becoming one of its biggest competitors.
Keurig Green Mountainâ€™s move to take control of Dr Pepper Snapple GroupÂ will make it the third-largest soft-drink seller in North America - directly in contention with market leader Coke and No. 2 PepsiCo. Those companies may find it best to respond in kind, with deals of their own, said Bloomberg Intelligence analyst Kenneth Shea.
â€śThe market is rewarding growth, whether itâ€™s organic or through acquisitions,â€ť he said. In food and beverage, the companies â€śthat are doing the best are the ones that are making bold acquisitions. Theyâ€™re doing something about the sluggish environment.â€ť
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