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Keurig Deal Puts Pressure On Coca-Cola To Seek Its Own Targets

Published on Jan 30 2018 10:00 AM in A-Brands tagged: Trending Posts / Coca-Cola / Keurig / Dr Pepper Snapple / Paywall

Keurig Deal Puts Pressure On Coca-Cola To Seek Its Own Targets

Coca-Cola’s rocky path as a Keurig investor has now taken an unexpected turn: the coffee company is becoming one of its biggest competitors.

Keurig Green Mountain’s move to take control of Dr Pepper Snapple Group will make it the third-largest soft-drink seller in North America - directly in contention with market leader Coke and No. 2 PepsiCo. Those companies may find it best to respond in kind, with deals of their own, said Bloomberg Intelligence analyst Kenneth Shea.

“The market is rewarding growth, whether it’s organic or through acquisitions,” he said. In food and beverage, the companies “that are doing the best are the ones that are making bold acquisitions. They’re doing something about the sluggish environment.”

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