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Kraft Heinz Considering Sale Of Complan Brand In India

Published on Jun 19 2018 12:58 PM in A-Brands tagged: India / Kraft Heinz / Horlicks / Complan

Kraft Heinz Considering Sale Of Complan Brand In India

Kraft Heinz Co is considering a sale of children's energy drink brand Complan in India, which could fetch about $1 billion, Bloomberg has reported, citing people familiar with the matter.

Kraft Heinz is working with an adviser to gauge interest in the brand from potential buyers, including Indian companies and private equity firms, the report said, adding talks are at an early stage and the company may decide to keep the brand.

Kraft Heinz declined to comment on the report.

Reuters had reported in March that at least three companies including Kraft Heinz are expected to bid for GlaxoSmithKline's Horlicks health nutrition business, which competes with Complan in India.

Horlicks and Complan are two popular malt-based drink brands in India.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

 

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