US retailer Kroger has announced the appointment of Liz Ferneding as president of its Ruler division, effective 31 July.
Ferneding joins Kruger from Aldi, where she has served in a variety of leadership roles for the last 11 years, including US marketing director, and director of corporate buying. She will succeed Paul Bowen, who retired in May.
Extensive Experience
"Liz's extensive grocery retail experience in procurement, marketing, advertising, management and operations will be an asset to our Ruler associates, customers and community," said Rodney McMullen, Kroger's chairman and CEO.
"We have a lot of respect for the Ruler format and the customer it serves. Liz's talent and insights will help us sharpen our value-centric, small-format store."
Kroger's Ruler division operates 48 stores in Illinois, Indiana, Kentucky, Missouri, Ohio and Tennessee, offering low prices and a wide selection of private label products. Overall, Kroger has 2,792 retail stores operating under a variety of local banner names in 35 US states.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
