Russian retail chain Lenta has announced that it has appointed Elena Fomina as its new chief marketing officer.
Fomina will oversee a number of key functions including brand management, customer loyalty management, consumer communications and trade marketing. She will report directly to CEO Jan Dunning.
Dunning said, “The shopping needs of Russian consumers continue to evolve with every passing year. It is important than ever for retailers to truly understand customers, communicate with them effectively, increase their loyalty and enhance brand value.
“These trends were the drivers behind our decision to renew our marketing efforts and invite Elena to join us to drive forward our marketing strategy. I am very pleased to welcome Elena to the Lenta team and I wish her every success in implementing our marketing initiatives building upon our established loyalty programme.”
Vast Experience
Fomina has experience working in marketing, sales and business development both in Russia and abroad, and is a specialist in the retail, FMCG as well as oil and gas sectors.
Over her career, Fomina has working with companies like Nike, Shell and Bashneft, where she was most recently as the head of marketing. She holds an MBA from Kingston University and has also completed the Senior Executive Programme at London Business School.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
