Lenta Strengthens Position In Siberia, Opens Two New Stores
Russian retailer Lenta has announced the opening of two new stores in Siberia. This takes the total number of store launches by the company to 20 this year.
The new stores will be in the south-western cities of Kemerovo and Novokuznetsk located in the Siberian region, near Novosibirsk.
Different Store Sizes
The smaller of the two is located in Kemerovo. With just 342 square metres of selling space, it is much smaller than an average Lenta supermarket, sized at 800 square metres.
Meanwhile, the other store in Novokuznetsk with 1,275 square metres of selling space, is bigger than a typical Lenta supermarket. The Novokuznetsk store will not be directly owned by Lenta.
A Sign Of Trust
The move comes after Lenta recently announced strong second-quarter growth in 2018.
According to Lenta's CEO, Jan Dunning the new stores "are a sign of the trust that the company has in the supermarket format over the hypermarket format.
"We are especially pleased with the significant improvement in like-for-like sales in our supermarket format, which benefitted from changes in our offer launched earlier this year."
The new openings will bring the total number of Lenta supermarkets to 115 across Russia covering Moscow, St. Petersburg, Siberia, the Urals and the Central region.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.