Lidl Considering Legal Action Against Aldi? So Much For Peaceful Co-Existence: Analysis
In the cut-throat world of retail, it's something of an anomaly: as discounters Aldi and Lidl have expanded around the world, both have managed to coexist in relative harmony.
In Ireland, however, a recent price survey carried out by Aldi, which claims that the discounter is the 'best-value supermarket in the country', has not gone down well with its closest rival.
Lidl Ireland said in a statement that it is considering taking legal action against Aldi due to 'factual inaccuracies, which have been blatantly miscommunicated' in the study, which was conducted by Grant Thornton, an accountancy and tax advisory firm.
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