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Lidl Reveals New Heidi Klum Fashion Range

Published on Aug 12 2017 9:00 AM in Private Label tagged: Lidl / Clothing / Heidi Klum

Lidl Reveals New Heidi Klum Fashion Range

Discount retailer Lidl has announced that its new clothing range, created by supermodel Heidi Klum, will be premiered on 7 September 2017 at New York Fashion Week.

The Heidi & The City clothing line, which was first announced in June, will be sold in over 10,000 Lidl stores across Europe and the US.

This is the retailer's first-ever fashion collaboration, as it aims to expand its offering of on-trend products at affordable prices.

Fashion Focus

The new collection includes jackets, tops, jeans, shoes and accessories, with prices ranging from €5.99 to €59.99.

“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Klum.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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