Lidl Italia Launches 'My Best Veggie' Private Label Range
Lidl Italia has introduced a new private label line, My Best Veggie, to its stores, featuring a range of over 20 vegetarian and vegan products. The range was previously available in other Lidl territories, including Germany.
My Best Veggie features fresh and frozen items, including soy burgers, fresh pasta, lasagna, and ice cream. The products are all certified V-Label, an international quality brand for vegetarian and vegan products issued by the Italian Vegetarian Association.
The new line will be available from July in nearly 600 Lidl stores across Italy, in a dedicated area which will provide immediate and greater recognition for customers. The range is already available in Lidl stores in other European countries.
Lidl Italia has expanded its range of products in the health segment in recent years. The retailer now stocks more than 60 products with its Bio Organic range, and gluten-free or lactose-free products from the 'Free From' range.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine