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Mars Chocolat France Grows 22% Over Five Years

Published on Feb 17 2017 2:00 PM in A-Brands tagged: Confectionary / Mars Chocolat France

Mars Chocolat France Grows 22% Over Five Years

Mars Chocolat France has grown 22% in value over the last five years, according to

Since 2012, the Mars Inc. subsidiary has seen its command of the French confectionery sector grow by five percentage points ahead of the chocolate market, currently at +17%. During 2015 its sales growth retracted, however, by 0.2%.

Its sales over 2016 were spurred by the success of its M&M brand, as well as its 'Mini Cubes' range of leading chocolate brands Twix, Snickers and Mars.

The Mini Cubes series was released in October of last year, and contributed 15.8% to Mars Chocolat France’s gain in market share for last year’s final quarter on a like-for-like basis.

Online sales for the company were up 65%, with the personalised 'My M&Ms' proving a success, in particular over the Christmas period.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine


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