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Maxima Grupė Acquires E-Commerce Company Barbora

By Publications Checkout
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Maxima Grupė Acquires E-Commerce Company Barbora

Lithuanian retail chain Maxima Grupė has announced that it has acquired Barbora, the country's largest e-commerce company for food and groceries.

The group emphasised that Barbora's independence will not be affected by the €1.4 million transaction, and that the company will keep its current management team, working in collaboration with the Maxima-affiliated e-commerce companies in Latvia and Estonia.

Alvydas Šustikas, CEO and chairman of the Grupė, explained that Barbora and Maxima LT had already formed a strong partnership, making the acquisition a logical solution to achieve a more efficient collaboration:

"Barbora is a leader in its field. It has developed a convincing business model and a loyal customer base, with high consumer trust. Generally, we believe that e-commerce business is up-and-coming. We see this clearly in Latvia and Estonia, where the e-commerce channels are consistently growing."

Maxima Grupė operates in Lithuania, Latvia, Estonia, Bulgaria and Poland.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

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