DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

McCain Foods Wants To Achieve European Prominence

By square1
Share this article
McCain Foods Wants To Achieve European Prominence

McCain Foods, the world's largest producer of French fries, wishes to become the most popular brand of its kind in Europe.

In order to make a substantial impact on the European market, the Canadian producer of frozen food revamped its logo and style of advertising; the highly recognisable black rectangle has been replaced with an image of a sun-kissed field.

Its new slogan in France is "McCain: le plus gourmand des réseaux social", or "McCain: the tastiest choice for social networking". The potato in its new advertisment is used as a vehicle for intergenerational social integration.

A massive publicity campaign was initiated in France two days ago, which visually portrays this heart-warming theme.

© 2014 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.