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McVitie's Relaunches Popular 'On The Go' Cake Range

Published on Jul 31 2016 2:33 PM in A-Brands tagged: McVitie’s / On-The-Go / cakes

McVitie's Relaunches Popular 'On The Go' Cake Range

Food manufacturer McVitie's has announced the relaunch of its popular on-the-go range with the addition of three '2 for £1' price marked packs as part of the brand's commitment to providing retailers and consumers with the on-the-go snack at an affordable price.

Available in six variants including McVitie's Chocolate Hobnobs Slices, McVitie's Milk Chocolate Digestive Slices and McVitie's Digestive Caramel Millionaire Slices, the relaunch includes the introduction of a new smaller case size with a longer shelf life, replacing all previous 24- and 18-pack cases with a new 12-pack case size.

The range's packaging has also been revamped under the McVitie's Masterbrand with a permanent multi-buy available on its three top SKUs including McVitie's Chocolate Digestive Slices, McVitie's Digestive Caramel Slices and McVitie's Chocolate Hobnobs Flapjacks.

The new permanent multi-buy packs aim to support convenience retailers by allowing them to offer greater transparent value to consumers.

Claire Hooper, senior brand manager of McVitie's Cake Company, said: “We see this relaunch as an opportunity for us to continue growing in the cake on-the-go category, so that consumers can enjoy our products in conveniently packed sizes when out and about, as well as at home.”

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