Spanish retailer Mercadona has signed an annual collaboration agreement with the food bank of Ibiza and Formentera (Banc dels Aliments Eivissa and Formentera).
Through the agreement, the supermarket chain will donate one ton of food and personal care products to the bank each year, depending on its specific distribution needs.
Collaboration
Jaume Ródenas, vice president of the food bank, thanked Mercadona for its "work and dedication to serving the needy", and said that the aim of this collaboration is to "collect as much food as possible to help the most disadvantaged people and families."
Mercodona works with several institutions and charities throughout Spain and the Balearic islands, including food banks and the Red Cross.
In 2016, the retailer donated over 6,500 tons of food to different causes.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
