DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

New 'Cooking Made Easy' Merkur Range Makes Cooking Simple

By Publications Checkout
Share this article
New 'Cooking Made Easy' Merkur Range Makes Cooking Simple

Austrian retailer Merkur’s new private label, Cooking Made Easy, claims to make cooking good, quality food from fresh ingredients achievable within five minutes.

The novelty range offers a mix-and-match combination of four basic components – a base (with meat, cheese or lentils), a choice of vegetables, a sauce and a side dish – which can quickly be assembled into a varied and interesting meal.

With an extensive range of fresh ingredients and over 2,000 possible combinations, this system allows the customer, who lacks the time or skill to cook from scratch, to opt for a healthier-style convenience food, free from additives and artificial ingredients.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.