Metro AG's 'Condensed Report' Wins Prestigious Content Marketing Award
German wholesaler Metro AG has announced that its Condensed Report 2016/17 has been awarded gold at the Best of Content Marketing (BCM) Awards.
The Metro Condensed Report 2016/17 is an 86-page illustration which features questions and answers to topical industry issues, interviews, statements, reports, pictures and infographics.
Sharpen The Profile
"Our goal was to significantly shape the image of the new Metro with the Condensed Report 2016/17 and to sharpen the profile of our company,"said Katharina Meisel, head of branding & publishing at Metro AG.
"With [...] the deliberately striking presentation, we have been able to build a bridge to our image communication."
An expert panel presented the award in the Reporting category. The award ceremony took place on 14 June in Vienna.
Metro recently announced that Philippe Palazzi has been appointed as the new chief operating officer of Metro AG, as well as a member of the group's management board.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.