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Retail

Migo® Celebrates 'Happy Month' With CliniClowns

By Dayeeta Das
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Migo® Celebrates 'Happy Month' With CliniClowns

Migo® pear is celebrating November as its annual 'Happy Month', this year with a special focus on the great work undertaken by CliniClowns.

With the motto 'Let's smile together,’ parts of sale proceeds during this period will be forwarded to the CliniClowns in Germany, Belgium and the Netherlands.

CliniClowns give little patients in children's hospitals, senior citizens in need of care, seriously ill people of all ages, and people with disabilities exactly what is good for them – real encounters and a smile.

Migo® and CliniClowns had collaborated in 2017 for the same initiative.

The Perfect Snack

Migo® is back in the market and looking forward to very good sales of pears this year. Every year, the product attracts more and more consumers with its crunchy bite and sweet taste.

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The juicy pears can be enjoyed at any time, as a snack on the train or in the car, or while playing a sport or working.

Migo® is currently produced by growers of the three GKE partners – Württembergische Obstgenossenschaft (marketing via Obst vom Bodensee Vertriebsgesellschaft), Fruitmasters (the Netherlands) and BelOrta (Belgium).

Its distinctive red sticker not only reminds consumers about the famous clowns, but also represents the collaboration between Migo® and CliniClowns.

For more information, visit www.migopear.com.

© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

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