Swiss retailer Migros has introduced a private label range of cosmetics named 'I am Natural'. The line is aimed at over-35s and the products no synthetic colours or fragrances, and no oil-based ingredients.
The range consists of five products; anti-aging day cream (50ml, CHF 12.80), night cream, eye contour cream, anti-aging facial serum (30 ml, CHF 11.80) and a hand cream.
I am Natural Cosmetics are available in all larger Migros stores from mid-August. (16 Aug)
© 2012 - ESM: European Supermarket
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