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Private Label

Minipreço Expands Premium Own Brand Range With New Tonic Waters

By Branislav Pekic
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Minipreço Expands Premium Own Brand Range With New Tonic Waters

Portuguese supermarket chain Minipreço has expanded its 'Delicious' premium private label brand, with the addition of two new types of tonic water.

The new products include Tonic Ginger and Cardamom and Tonic Pink Pepper, both are available at a recommended retail price of €2.79.

The Tonic Ginger and Cardamom Delicious is perfect for more exotic gins, enhancing the fruity flavor of this type of spirits. Tonic Pink Pepper Delicious leaves a slightly bitter aftertaste end, to match more aromatic premium spirits.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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