It's Time For Mondelēz International To Eat Or Be Eaten: Gadfly
I imagine Dirk Van de Put had no illusions about what a tough job he was taking on when he became CEO of Mondelez International in November.
Consumers are increasingly filling their grocery carts with fresh food, an unhelpful trend for a company whose major brands include Oreos, Ritz and Sour Patch Kids.
But Van de Put's tenure doesn't have to be a solemn exercise in managing decline, if he can seize some key opportunities.
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