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It's Time For Mondelēz International To Eat Or Be Eaten: Gadfly

Published on Feb 2 2018 10:00 AM in A-Brands tagged: Trending Posts / Mondelez / Paywall / Dirk Van de Put

It's Time For Mondelēz International To Eat Or Be Eaten: Gadfly

I imagine Dirk Van de Put had no illusions about what a tough job he was taking on when he became CEO of Mondelez International in November.

Consumers are increasingly filling their grocery carts with fresh food, an unhelpful trend for a company whose major brands include Oreos, Ritz and Sour Patch Kids.

But Van de Put's tenure doesn't have to be a solemn exercise in managing decline, if he can seize some key opportunities.

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