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Musgrave-Owned Centra Posts 3.6% Increase In Sales In 2018

Published on Feb 8 2019 10:01 AM in Retail tagged: Ireland / Centra / Musgrave Group / Convenience

Musgrave-Owned Centra Posts 3.6% Increase In Sales In 2018

Centra, the convenience arm of Ireland's Musgrave Group has posted a 3.6% increase in sales in 2018, of €1.63 billion.

The group said that it plans to open 25 new stores across Ireland this year, as well as refurbish 80 stores, as part of a €35 million investment. The group said that the revamps will focus on providing shoppers with a 'seamless shopping experience'.

“Our record sales performance is testament to the dedication of over 463 Centra store owners across the country who provide market leading stores in convenient locations and our ongoing investment in shaping the future of the convenience market," said Martin Kelleher, Centra managing director.

"Responding to consumers, retailers and market trends, Centra has developed a healthier offering and innovative range unrivaled by competitors."

Product Offering

Among the success stories for Centra in the past year were its Frank and Honest gourmet coffee offering, which saw a 40% growth in volume last year, and was also extended into the at-home market with the introduction of capsule and whole bean ranges.

In addition, the retailer has rolled out its 'Inspired By' premium private label range, which since its launch last July, has recorded €6.3 million in sales, the group said.

“In the past, convenience stores would have been synonymous with the breakfast roll, but walking into a Centra today illustrates how the concept has been revolutionized with products like Cold Press Tumeric Shots and Paleo Salads," Kelleher added.

"We aim to stay one step ahead of the competition in this respect by ensuring we stay close to the modern Irish consumer who is looking for health alternatives, innovative ranges and great quality food for those short on time”.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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