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Natural Products Scandinavia Rebrands As Eco Life Scandinavia

Published on Apr 9 2019 1:43 PM in A-Brands tagged: Trending Posts / Sweden / MalmöMässan / Eco Life Scandinavia

The Nordic region’s biggest natural-products show, Natural Products Scandinavia, has been rebranded as Eco Life Scandinavia.

Promoting and celebrating eco-friendly living has been at the heart of the show since its hugely successful launch in 2012. The rebranding process centred around this core idea.

Portfolio director Fiona Allen explained that it also reflects the ongoing significant growth and evolution within the natural-products sector.

‘Vital To Evolve’

Allen added, “As the Nordic region’s leading trade event for natural health, beauty, and sustainable living, it’s vital to evolve alongside the industries we serve. The Scandinavian countries continue to lead the world in the move towards sustainable, healthy and ethical living.

“Our new branding – from the show name and logo change to the complete website redesign – is more aligned with the Scandinavian market and perfectly summarises what the event is all about.

“Simply put, Eco Life Scandinavia is the essential trade show for anyone involved in the business of making, buying or selling healthy, sustainable lifestyle products – including health, nutrition, food, drink, beauty, self-care, skincare, clothing, homeware and cleaning products.”

New Name, New Look, New Show Features

Co-located with Nordic Organic Food Fair, with a combined 500+ exhibitors, the event annually welcomes 4,500 attendees – all looking forward to discovering innovations that they will not find anywhere else.

As a part of the relaunch, the Eco Life Scandinavia brand will attempt to enhance the visitor experience by incorporating four new show areas.

These will be dedicated to the fastest-growing sectors within the eco-living market: Vegan Scandinavia, FreeFrom Scandinavia, Natural Health & Beauty Scandinavia, and Naked Drinks Scandinavia.

The rise of veganism is one of the most important trends in retail, and Vegan Scandinavia will cater to this rapidly growing sector.

With the market for veganism becoming increasingly mainstream – 5.5% of Danes under 34 consider themselves vegan or vegetarian, and many more are adopting a flexitarian diet – it is set to be a popular feature of the show.

FreeFrom Scandinavia will showcase the wealth of diversity available in the ever-expanding free-from sector.

In 2017, the number of free-from products in the Swedish market increased by a significant 20%.

The sector continues to outgrow traditional categories, and similar figures were seen in Denmark and Norway.

Self-care also continues to be a strong growth category among consumers in Scandinavia, as people increasingly take charge of their own well-being and adopt healthier lifestyles.

Natural Health & Beauty Scandinavia promises to be the leading trade event for the sector in the region, providing a unique platform for companies selling self-care products to meet the leading trade buyers from the Nordic countries and further afield.

Visitors can sample some of the world’s best natural, vegan, organic, free-from wines, beers and spirits at Naked Drinks Scandinavia.

According to Systembolaget, the Swedish alcohol monopoly, organic wine now boasts a 22% market share, while one in three Swedes will opt for organic beer, when available.

The first event dedicated to the increasingly important ethical drinks sector, it covers everything that buyers and decision-makers need to know to make more sustainable choices for both the consumer and the planet.

Save The Date For 2019

Eco Life Scandinavia and Nordic Organic Food Fair will take place at MalmöMässan, in Malmö, in Sweden, from 13 to 14 November 2019.

For more information, please visit www.ecolifeshow.com.

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