Nestlé USA has announced its plans to acquire Chameleon Cold-Brew, an organic craft coffee company based in Austin, Texas.
Chameleon's product portfolio consists of single-serve ready to drink cold coffees, as well as cold-brew concentrate, kegs, cold-brew kits and whole bean coffee.
“We believe the Chameleon brand is perfectly positioned to support Nestlé’s strategy for coffee, which is to have a variety of offerings in terms of format, taste and price points,” said Paul Grimwood, chairman and CEO of Nestlé USA.
"We believe this relationship will benefit both of us as we expand our access to the emerging cold brew category while helping Chameleon grow so that more people can enjoy its delicious, premium crafted coffee.”
Future Growth
Chris Campbell, co-founder and CEO of Chameleon Cold-Brew, says that the company has grown from a small operation in Austin to a national brand in just a few years.
“Partnering with a world-class company like Nestlé will give us the opportunity to do so on a bigger platform," he added.
Chameleon's products are currently sold in a number of US retailers, including Whole Foods, Target, Safeway, Albertson's and Bed, Bath and Beyond, among others.
Nestlé says that the deal will help the company to diversify its coffee portfolio, which already includes brands such as Nepresso and Nescafé. In September, the company acquire a majority stake in Blue Bottle Coffee.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
