Nestlé, Carrefour Implement Blockchain To Track Mashed-Potato Brand
Nestlé and Carrefour have implemented blockchain technology to trace the journey of the food giant’s mashed-potato brand, Mousline, in France.
Mousline is the first Nestlé product to share supply chain information through this technology, the company reported.
The blockchain platform has been developed and implemented by technology firm IBM.
Nestlé and Carrefour are part of the IBM Food Trust, which was set up with the aim of reinforcing the traceability of food items.
The pilot project will help the companies to understand the impact and scalability of the technology, and decide on future improvisations.
‘A Successful Partnership’
“This Mousline pilot is the result of a successful partnership with Carrefour, and a great step forward on our blockchain journey,” said Vineet Khanna, SVP – global head supply chain at Nestlé.
“We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. This will benefit the whole value chain, including retailers and consumers,” added Khanna.
Customers can access information about the product by scanning a QR code on the product packaging with their smartphones.
It will offer information about the potatoes used in making the product, the dates and places of manufacture and storage, and quality control measures.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.