Get the app today! Download iPhone App Download Android App

Nestlé CEO: ‘Long Term Is A State Of Mind, Rather Than A Time Scale’

Published on Apr 13 2018 1:00 PM in A-Brands tagged: Trending Posts / Nestlé / Switzerland / Paul Bulcke / AGM / Mark Schneider / Paywall

Nestlé CEO: ‘Long Term Is A State Of Mind, Rather Than A Time Scale’

Nestlé chief executive Mark Schneider has reiterated the company’s willingness to focus more on brand building than cost cutting, in an address to shareholders at the firm’s 151st Annual General Meeting.

Schneider said that Nestlé is “clearly focused on the long-term”, describing this long-term thinking as a ‘state of mind rather than a time scale.

“This long-term focus is anchored in the belief that we should constantly anticipate, adapt and invest to prepare for the future, as others have done successfully before us.”

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email