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Nestlé Eyes Premiumisation, Direct To Consumer Sales For Growth Analysis

Published on Feb 15 2018 11:59 AM in A-Brands tagged: Featured Post / Nestlé / Brands / Direct-to-Consumer / Paywall / Premiumisation

Nestlé Eyes Premiumisation, Direct To Consumer Sales For Growth Analysis

Nestlé famously hasn’t posted a full year loss since 1922 - an indication of the world’s biggest food company’s ability to navigate through financial crises, world wars and countless government upheavals.

But that hasn’t stopped the business from occasionally disappointing.

This morning, Nestlé posted relatively lukewarm full year results, with reported sales rising by 0.4% to CHF 89.8 billion, and underlying profit rising 4.6% to CHF 3.55 billion.

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