Nestlé Launches White Chocolate KitKat Range
Nestlé UK and Ireland has announced that it is expanding its KitKat range with two new white chocolate products - KitKat Bites White Chocolate and KitKat Chunky White.
The new white chocolate KitKat products will be available exclusively in Tesco stores.
“We know that people who love white chocolate are very passionate about it and very loyal," said Ellie Worley, senior brand manager for KitKat.
"We are incredibly excited to bring these new white chocolate additions to KitKat and make our consumers’ breaks even better by allowing them to share their favourite white chocolate variants with family and friends."
Nestlé's KitKat chocolate wafer bar has been around for more than 80 years, but the company continues to develop its format and flavours.
KitKat Chunky was first launched in 1999, and has since introduced flavours such as peanut butter, hazelnut and coconut. Last month, the confectionery giant launched a 'New York Cheesecake' variety.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.