Nestlé Launches New Yorkie Protein Bar
Nestlé UK and Ireland has launched the Yorkie Bar Pro - a new Yorkie chocolate bar enriched with protein.
The bar contains 10.5g of protein, from a combination of protein-enriched milk with wheat protein crispies, and is also free from artificial flavours, colours, preservatives and sweeteners.
As a result, the new product contains 35% less sugar and fewer calories per 100g than the standard Yorkie bar.
“We want to offer our Yorkie fans more choice and given the increased interest in protein enriched products we are very excited to bring this new addition to Yorkie," said Ellie Tyler, marketing spokesperson for Nestlé UK and Ireland.
The Yorkie brand was launched in 1976 by Rowntree's of York. It is currently made at Nestlé’s York factory, alongside other Nestlé products, such as KitKat, Aero and Polo.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.