Nestlé-Starbucks Deal Will Not Be A Repeat Of Kraft Foods Contract - Analyst
A leading industry analyst has said that the 'global coffee alliance' being formed between Nestlé and Starbucks, will be markedly different to the doomed Starbucks-Kraft Foods alliance that fizzled out at the start of the decade.
Starbucks ended a contract with Kraft in March 2011, three years ahead of an agreed expiration date, after the coffee giant expressed dissatisfaction with how Kraft was managing its brand.
In 2013, Starbucks was forced to pay Mondelez International, which was spun out of Kraft Foods, a severance fee of $2.76 billion for ending the two companies' coffee partnership early.
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